RACE TO MARKET | Report
What was Race to Market?
Students from across the institution were given the opportunity to get involved in a week long commercialisation event. The learning experience was attended by students who either had a commercial idea of their own or they could work with a company that had a real world business problem. Either route was an opportunity for students to spend a week focusing on developing a commercial pitch at the end of the week to a panel of experienced business judges – Simon Gibson OBE and Margaret Llewellyn OBE to name just two.
What a week! So what happened in Race to Market 2015?
Last years event was attended by a Bollywood actress and World Champion MMA fighter along with four other companies who had real world business opportunities for students to work with and demonstrate their skills. Students could also develop their own business ideas during the week long event and the multi-disciplinary nature of the teams allowed students to develop a strong proposal with commercial potential.
With help from experienced business mentors with backgrounds in finance, strategy, law, intellectual property along with technical expertise, our enterprising students were able to discuss and develop a series of commercially viable projects that were pitched to a panel of judges.
The Students, Mentors, Companies and Judges were still smiling after the pitches:
The pitches were well received by the judges:
Students have built relationships and were able to demonstrate their skills:
Below is the blog from the day and more
HERE’s what students signed up to:
29th JUNE – 3rd JULY / SWANSEA
5 DAY CHALLENGE: DEVELOP IDEAS – LEARN FROM PROFESSIONALS – CREATE A PLAN – PITCH TO INVESTORS
GET REAL WORLD EXPERIENCE. WORK WITH SUCCESSFUL BUSINESS PEOPLE. MAKE THE CONNECTIONS THAT’LL MAKE A DIFFERENCE.
Listen to Simon Gibson OBE (one of the challenge Judges) talk about what he’ll be expecting from you in your pitch:
Listen to Samira Mohamed Ali (one of the clients getting involved) asking you for your support in launching hew swimwear brand:
Margaret Llewellyn OBE (Non-Executive Director, Finance Wales) has kindly offered to be a judge. Take a look at the video (make sure you watch the end of the video):
UWTSD is hosting its first pan-University commercialisation event for students who are interested in turning ideas into a business opportunity.
“RACE TO MARKET” is a five day challenge aimed at students who would like to experience an intensive commercialisation event. The week long challenge is aimed at students and graduates who are interested in developing a commercially viable project and pitch it to real commercial hard nuts! (Think Dragons’ Den meets The Apprentice).
BUT IT’S IN SWANSEA 🙁 It’s a residential event. So it doesn’t matter which campus you’re based on, the University will provide you with a place to stay if you don’t already have one in Swansea.
WHY SHOULD I APPLY?
WORK WITH COMPANIES: Our mentors are from companies looking to work with students – this is a great opportunity to build bridges and showcase your talent.
DEVELOP YOUR PROJECT: You may have a project that you want to develop but need other skills to make it happen – this is the perfect place to find other talented people to work with from across the University.
ENHANCE YOUR SKILLS: Over the week you’ll build valuable skills and gain experience of working at a commercial pace – and you don’t need to have an idea of your own to get involved.
WHAT WILL YOU DO?
This is a week long challenge aimed at students and graduates who are interested in developing a commercially viable project and pitch it to real commercial hard nuts!
(Think Dragons’ Den meets The Apprentice)
DAY 1 – DEFINE YOUR PROJECT
This is the opportunity to bring skill-sets together and form teams to help each other develop the project. Or you could decide to go it alone.
DAY 2 – UNDERSTAND MARKET POTENTIAL
This is the day that you look at the market potential for an idea you already have or analyse existing markets, spot gaps you could fill, and start from scratch.
DAY 3 – GENERATE VIABLE SOLUTIONS
This is the ideas day – from your understanding of the market potential, start to generate viable projects that make commercial sense?
Song Writing – App Dev – Games Design – Film – TV Programmes – Product Design / There are no boundaries to what you propose as long as it has commercial potential.
DAY 4 – PACKAGE & PREPARE
If its an ‘App’, then make a prototype. If it’s a ‘Product’ , then build a model. . . Do whatever you think it takes and prepare materials so the judges can be convinced that your idea has value. . . commercial value.
Put the finishing touches to the idea(s) and create a communications package in time for the PITCH. Oh yeah! Remember to practice, practice, practice.
DAY 5 – PITCH IT!
Pitch your ideas to people who know how to take products to market and are on the look out for the next big thing. . . and who knows what could happen next. . .